What’s in Your Head? Your Car Choice May Reveal a Lot

Evolutionary psychologist Geoffrey Miller says purchase choices of things like cars show a person’s creativity, intelligence, and other personality traits. Miller says we make this type of purchase strategically, mostly to attract a mate. Dr. Leon James of the University of Hawaii has been studying the psychology of driving for over 20 years and has found that drivers idealize their cars and even anthropomorphize them — that is, give them human traits (like names … Continue reading