Ashlee Monroe

I was born with a silver tire pressure gauge in my mouth. My whole life, it’s just been tires, tires, tires. Ask anybody. No, really. Do it. Don’t believe me? I knew you guys were smart. The truth is, I’m your average twenty-something. I listen to indie rock. I dream of becoming a famous novelist. I have a little doggie, and if anyone tries to convince me that she’s not the most adorable thing in the world, we’re gonna have a problem. I’m a writer by trade, and part of what goes along with that is a pretty strong set of research skills. I’ve spent the past few years studying tires and the people who make and sell them. I’ve been able to gain expertise in everything from tire design and engineering to the automakers who use them on their new vehicles. Working in the tire and automotive industry has given me insight into maintenance and repair of my own car that I wish I’d had years ago – and that’s why I’m blogging for you guys to spare you some headaches. So, from a tire-smart blogger to tire-smart you, I hope you find what you’re looking for on our page.

You can reach Ashlee at

What’s in Your Head? Your Car Choice May Reveal a Lot

Evolutionary psychologist Geoffrey Miller says purchase choices of things like cars show a person’s creativity, intelligence, and other personality traits. Miller says we make this type of purchase strategically, mostly to attract a mate. Dr. Leon James of the University of Hawaii has been studying the psychology of driving for over 20 years and has found that drivers idealize their cars and even anthropomorphize them — that is, give them human traits (like names … Continue reading

The Next Steps for Connected Cars

When you think of a connected car, you probably envision the digital screen in the center of the dashboard that lights up every time a new luxury vehicle starts. We’re no strangers to vehicles that connect to our Smartphones so that we can play music, make calls, get directions, and more. But that’s by no means the destination for connected cars. The innovations and possibilities for the near and distant … Continue reading

Blackbird Rides Like the Wind

We’ve told you about cars powered by alterative energy — electric, hybrid…wind? Rick Cavallaro designed a wind-powered vehicle that travels about three times faster than the speed of wind when it faces downwind. Later tests modified the vehicle to go 2.1 times the speed of wind when it faces upwind. The car, nicknamed the Blackbird, was designed in 2010. The wind-powered vehicle has been featured on CNN and the Discovery … Continue reading

Someone Stole (or Broke into) Your Car — Now What?

Say you drive to a restaurant to meet some friends for dinner. After you have your meal and pay the check, you walk outside to where you parked your car. The problem is, your car isn’t where you left it. Was it stolen? After a few deep breaths, take a look at our suggestions of what to do if you find yourself in this unfortunate situation. 1. Make Sure It’s … Continue reading

Most Dependable Vehicles according to J.D. Power & Associates

When you make the choice to buy a vehicle, it can be tough to gauge how it will perform 1, 5, and even 10 years down the road. Vehicle dependability takes time and thousands of miles to measure. J.D. Power & Associates published its 2013 Vehicle Dependability Study to provide some real-world insight into the long-term dependability of many popular vehicles on the road in the U.S. today. About the … Continue reading

Pirelli Says a Tire Slim-Down Lies Ahead

Tall, skinny, and Italian. No, we’re not talking about high fashion models wearing the latest designs on Milan runways. Italian tire maker Pirelli says that’s the future of passenger tires. Pirelli Australia technical manager Simon Pool says the tires of the near future will be much taller and thinner than the tires we see on the roads today. The upcoming changes predicted by Pirelli come in response to tightening European … Continue reading

Automakers Reduce Manufacturing Waste

By now you’ve heard of the efforts of car companies to amp up the fuel efficiency of their vehicles. The Corporate Average Fuel Economy (CAFE) standard for 2025 is 54.5 mpg. A cut in emissions from gas would certainly do the environment some good, but it’s not the only thing automakers are doing to reduce their environmental impact. The effort to reduce the environmental impact of passenger vehicles starts at … Continue reading

Dealerships Offer High Rates of Customer Satisfaction

The annual J.D. Power and Associates Customer Service Index Study, published in mid-March, showed that overall customer satisfaction has increased during the past couple years. J.D. Power also pointed out that people who have service performed at the dealership are more satisfied with their service than those who go to independent repair shops. About the Study J.D. Power and Associates uses a 1,000-point scale to measure Customer Service Index, or … Continue reading

Tires in Games and Sports

We all know good tires keep your car fit to drive, but did you know that they could keep you in shape too? Depending on your fitness goals, tires might help you improve your strength and agility. Sometimes tires are even used in competitions like obstacle courses and strongman events. Apart from being used for fitness, tires can also help kids stay active. Tires make great playground equipment for kids … Continue reading

Harvesting Tires from Dandelions

Rubber is a natural resource that’s having trouble keeping up with the demand from the growing tire industry. That’s tough music to face for manufacturers and consumers since it makes up 25% or more of the weight of a tire. As demand for the commodity continues to outstrip supply, rubber industry researchers have had their eyes on an unlikely complement to rubber trees in worldwide rubber production – the Russian … Continue reading