Firestone tires

Brand Spotlight: Firestone

The Foundations What made Akron, Ohio so popular for tires? Why is it “The Rubber Capital of the World?” I can’t really say, but just a short time after Goodyear planted its roots there, The Firestone Tire & Rubber Company set up shop in the small city too. It was 1900, and Harvey Firestone, an early automotive enthusiast, saw an opportunity to make the auto industry better. From the beginning, … Continue reading

Continental Tires

Brand Spotlight: Continental Tire

What do tires and a rampant horse have to do with each other? Continental Tire, that’s what. In 1882, eleven years after Continental was founded, the tire company adopted the “rampant horse” as their logo. And it’s an appropriate logo for a company that’s devoted to helping your car get the most powerful, exciting performance it can. When the Rubber Met the Road Continental Tire was founded in 1871 in … Continue reading

Pirelli

A High-Profile Company Making More Than Low-Profile Tires

Pirelli, like most modern tire manufacturers, didn’t start out making tires alone. But unlike most modern tire companies, Pirelli has been around for 140 years. So let’s take a look where Pirelli started and some of the highlights from its long history. Strong Foundations In 1872, a young engineer by the name of Giovanni Battista Pirelli started G.B. Pirelli & Company to make products out of rubber after the recent discovery … Continue reading

female engineers

Female Engineers in the Auto Industry

  In 1987, March was declared Women’s History Month. Which sadly, seems much too late to celebrate the contributions of women to better the world we live in. History is inescapable and showcases how we got from there to here. Ignoring the significant accomplishments of women in history creates a mindset in people to live rootless lives, which can be damaging to current and future endeavors. So here we are … Continue reading

female ceos

3 Powerful Women Driving the Auto Industry

Women continue to tear down stereotypes and shatter the glass ceiling, and the auto industry is no exception. Once a “male only” field, women continue to climb the ranks and a handful have conquered the industry at the top. We are thrilled to see more female executives emerge as key players at the table rather than just models in sports car advertisements. Beyond Glass Ceilings When it comes to female … Continue reading

Winter blend gas

Gasoline and Winter

The cold can affect just about anything in your daily life, including your gasoline. That’s right, winter blend gas is different than summer blend. But it doesn’t end there. How does the cold affect your fuel economy? And did you ever wonder if using your heat and heated seats used up more gasoline? And does heating up your car before driving actually improve efficiency? Let’s take a look! Winter Vs. … Continue reading

2017 detroit auto show

2017 Detroit Auto Show Highlights

The 2017 North American International Auto Show arrived in Detroit for its annual run from January 8–22. And like every year, it did not disappoint. As usual, replacements, upgrades, and concepts were showcased for the car lover in all of those who attended. New Takes on Old Classics VW Microbus Concept A few old names made the guest list at this year’s Auto Show. Volkswagen has been mum for years … Continue reading

what makes a good tire

What You Need to Know about Buying Tires

What makes a good tire? That’s easy. When choosing a tire for your vehicle, consider your needs as a driver including your driving style, distance, types of roads you usually travel, and the weather you typically encounter. Once those are determined, you can easily find the tire that best fits your car, and best fits your needs. There is no one tire fits all, so it’s important to know what all those … Continue reading

2016 Chicago auto show

2016 Chicago Auto Show Highlights

It’s auto show season! It might still be chilly where you live, but I always know that when the car show comes around, it means we’re making the fourth turn and speeding straight toward summertime. The Chicago Auto Show is the largest auto show in all of North America and has been up and running since 1901. If you love history and cars and Chicago, check out the Chicago Auto … Continue reading

tire pressure gauge

Tire Pressure Gauges: A Brief History

We’ve talked a lot about checking your tire pressure (once a month, in case you haven’t been listening) because it’s important for maintaining optimal contact with the road. But for how long has this been a thing? What is the history of the tire pressure gauge? Well, thanks to Google, we’re about to find out. The first general pressure gauge was invented around 1850, and it’s called the Bourdon-tube gauge. … Continue reading