Chrysler’s Marketing Brings Home the Gold

Olivier François might not seem like the typical name for a Detroit auto man. But then again, Mr. François is not the typical Detroit auto man. That’s exactly why, as Chrysler Group’s Chief Marketing Officer, he recently won the 2012 Adweek Grand Brand Genius award. His Vision Immediately after taking the CMO position, François repeated actions taken while he was in the top ranks of Italian auto company Fiat. He … Continue reading