Sunday’s Best Automotive Ads

We all know who won the game, but which automaker had the best commercial? According to USA Today, it’s Hyundai with their Sixth Sense spot: #7. Hyundai — Sixth Sense Hyundai was the only automotive company to land in the top 10 of USA Today’s annual Ad Meter survey, but Volkswagen, Chrysler, and Chevrolet nabbed 11th, 12th, and 13th place: #11. Volkswagen — 100,000 Miles/Wings #12.Chrysler — America’s Import #13. Chevrolet … Continue reading

Chrysler’s Marketing Brings Home the Gold

Olivier François might not seem like the typical name for a Detroit auto man. But then again, Mr. François is not the typical Detroit auto man. That’s exactly why, as Chrysler Group’s Chief Marketing Officer, he recently won the 2012 Adweek Grand Brand Genius award. His Vision Immediately after taking the CMO position, François repeated actions taken while he was in the top ranks of Italian auto company Fiat. He … Continue reading

The Evolution of Cop Cars

Watch for a special surprise on our Facebook page tomorrow! If you miss it, check out the blog on Friday. And now for our regularly scheduled article… We all know the familiar flashing blue and red lights of a city police squad car. Some of us have seen those lights in our rearview mirrors more than others. Although the sirens and lights of a police cruiser are unmistakable, the cars … Continue reading