Introducing the LeBron James Kia

LeBron James is known for taking his game to the next level, and apparently that includes his marketing game. Introducing the King James Edition of the K900, Kia’s luxury offering. In keeping with his desire to be authentic, according to ESPN, James actually drove the K900 around for a summer and loved it so much that he called Kia about endorsing it. (You may have seen the Fit for a … Continue reading

Move Over Leaf. Watch Out Spark.

The road is getting a little more crowded when it comes to all-electric vehicles (EVs). Kia Motors Corporation is entering the EV market to compete directly with the Nissan Leaf, Chevrolet Volt, Tesla Model S, and the many others currently available or coming soon. Unlike these vehicles, however, Kia’s EV won’t be a standalone model. That is to say, this new an all-electric vehicle will be a version of the … Continue reading

“iOS in the Car” Grows Up, Becomes “CarPlay”

The battle for mobile platform dominance in cars wages on. A recent post by Lara, Apple or Android?, discussed Google’s alliance with automakers to establish an Android-based standard. This came after Apple’s announcement of “iOS in the Car” back in June of 2013. But now Apple’s iOS-based standard is back in the news and with a much more Apple-esque name: CarPlay. Apple says that CarPlay will give drivers distraction-free access … Continue reading

Sunday’s Best Automotive Ads

We all know who won the game, but which automaker had the best commercial? According to USA Today, it’s Hyundai with their Sixth Sense spot: #7. Hyundai — Sixth Sense Hyundai was the only automotive company to land in the top 10 of USA Today’s annual Ad Meter survey, but Volkswagen, Chrysler, and Chevrolet nabbed 11th, 12th, and 13th place: #11. Volkswagen — 100,000 Miles/Wings #12.Chrysler — America’s Import #13. Chevrolet … Continue reading