What Tires Have to Do with Alcohol, Powder & Butterflies

Michelin is driving a new tire recycling project called TREC (which stands for tire recycling but makes me think of T-Rex). The project has two parts: TREC Regeneration and TREC Alcohol. TREC Regeneration In collaboration with SDTech (a company that specializes in micronization) and Protéus (a biotechnology firm), Michelin is using creating a micropowder out of used tires that can in turn be used as an ingredient for new high-performance Michelin tires. … Continue reading