Tales of Toyota

Established in 1937, Toyota has enjoyed over 75 years of tremendous success and has developed into one of the most prominent car manufacturers worldwide. I actually even have a pretty memorable personal connection to Toyota: the first car I ever drove by myself was a Toyota Prius. It was a very exciting moment! With Toyota’s successful past and bright future, I thought it would be fun and interesting to look back … Continue reading

Brand Spotlight: Yokohama

For The Right Lane’s next installment in our “Brand Spotlight” series, we turn to Yokohama. If you’ve never heard of Yokohama tires, then you’re probably not an auto enthusiast. Lovers of motorsports should know the Yokohama brand well too. But if you don’t, here’s a great chance to learn more about a manufacturer that produces excellent tires. The Early Years at Yokohama On October 13, 1917 a partnership was formed between … Continue reading

Brand Spotlight: Michelin

It might come as a surprise to many that Michelin, known around the world for its superb tires, didn’t start in the tire business. Originally named Michelin & Co., the company was founded by brothers André and Édouard Michelin in 1889 with the goal of developing a silent brake pad for vehicles. Their devotion to tires didn’t begin until 1891 when a customer came to them for help repairing a … Continue reading