Michelin Challenge Design Showcases Innovation

Automotive designers are in a constant struggle to increase the fuel efficiency of their vehicles these days. To help answer that need, Michelin invited creative designers worldwide to reinvent not just the wheel but the whole car. The Michelin Challenge Design, a yearly event created by Michelin North America, Inc., is about way more than tires. It’s a contest that challenges designers to come up with vehicle concepts that accomplish … Continue reading