Yokohama Simulates Tire Noise, and It Looks like Gummy Worms

Yokohama has created the world’s first ever simulation of tire noise, and it’s quite a colorful affair. The tire company teamed up with the Japan Aerospace Exploration Agency (JAXA) to simulate how noise is created as a tire rolls on the road. Believe it or not, tires are actually a primary source of road noise at high speeds. At slower speeds, engine noise is generally louder than tire noise. But … Continue reading

Brand Spotlight: Yokohama

For The Right Lane’s next installment in our “Brand Spotlight” series, we turn to Yokohama. If you’ve never heard of Yokohama tires, then you’re probably not an auto enthusiast. Lovers of motorsports should know the Yokohama brand well too. But if you don’t, here’s a great chance to learn more about a manufacturer that produces excellent tires. The Early Years at Yokohama On October 13, 1917 a partnership was formed between … Continue reading